Jornal MAPA
Proposal presented in academic context. Its aim was to redesign the newspaper MAPA:, self-styled as a critical information media.
As a group, we created a new visual identity for the newspaper, in which we opted to use magazine language and structure, differentiating it from traditional model. With the intent of higher disclosure and its sharing, we wanted to spread the message "This newspaper is yours too!
Come on, take it! And when you read it, don't throw it away, share it!". On the first page, it's written the story of each copy, including the names; places and times/dates the newspaper went through. Mapa: is composed by many articles of different areas and sections, which are easily distinguished by icons, also created by the group.
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First page "This map already has an history!", filled by many people who came across
the same newspaper.
the same newspaper.
This allowed Mapa: to be shared in a larger scale.
WEB & MERCHANDISING
As a dissemination strategy, we opted to redesign the website layout, as well as to make merchandising to be distributed in cafes and placed on top of the tables.
